O.C. Tanner is a comprehensive employee recognition platform, which provides services to celebrate everyday achievements and career milestones. O.C. Tanner‘s Managing Director or APAC, Alan Heyward, approached Lydekker to help him answer the question:
Where in Asia are large companies most likely to see the value in our products and services and how should we approach them?
During the first phase of work, the Lydekker team conducted over 30 interviews in 4 local languages with C-suite executives from large corporations across 6 markets (Hong Kong, Japan, Korea, Singapore, Taiwan and the Philippines). The interviews provided unique insight into key decision-makers thinking on the potential market success of our client’s product. Desk research in relevant local languages provided further data that the client had not previously had access to on competitors, similar products, market trends, and potential sales targets.
The Lydekker team presented the final recommendations as a 3-year market entry roadmap with 3 investment scenarios, ranging from modest to aggressive to the global executive team.
Client testimonial
“We started working with Lydekker in early 2021 to build our company’s Asia strategy. Since then we have engaged Lydekker on four projects. Across these projects, the Lydekker team delivered quality analysis with new information that has helped us refine and improve our approach to expansion in Asia. The team was able to access people in their on-the-ground networks and conduct interviews across multiple Asian languages to get us up-to-date insights on the landscape in six markets. We now have practical and actionable advice that will help us to implement new initiatives and succeed in new markets in Asia.
While based on quality analysis, I thought the team’s weekly engagement and responsiveness and thoughtful approach to feedback set them apart as trustworthy advisers who were a pleasure to work with.”
Alan Heyward, Managing Director, APAC, O.C. Tanner
Lydekker engagement team
Dr Luke Hurst (Engagement Director)
Patrick Deegan (Engagement Manager)
Alice Dawkins (Senior Associate)
